10 Google+ sins for CMO’s

There was one time where Google tried to have a successful launch of social networks. I was actually part of Google Wave and Google Buzz, two predecessors of Google Plus. These two weren’t really useful, and Google still had issues to figure the market and the dynamics of their platforms. Some years ago, critics said that Google+ was another flop by the company, now I can say that it is here to stay. As a side note – if you want to know about Google’s path through their social networks trial and error, read this Time article.

If you are a serious Digital Strategist and are not considering Google+ as part of your mix, you might be blinded by arrogance. More people are joining the social network – maybe through some not so ethical tactics from Google – nevertheless, it is happening.

Here are ten things you might be doing wrong with Google+:

You/your company doesn’t have a Google+ account

Three words to have an account – Search Ranking Optimization. The simple fact that you have an account won’t boost your rankings immediately, but it’ll help if you generate relevant content.

Relevant content, RELEVANT!

Relevant content, RELEVANT!


Your Google+ profile is not updated

I’ll quote Krista Bunskoek here:  “[without an updated profile]…you miss the opportunity to link back to it, reference it, and do all those kinds of things to raise your business profile, and SERP (search engine results page) ranking.”


Forget to post

I know: one more social network to manage, administer, create personas, strategize, post, etc. Nevertheless, don’t lose perspective on the big picture, if you post, you’ll increase the chances of getting better rankings.


Not add value – post relevant content

This is not exclusive to Google+, but especially if you are looking to improve your searchability (is this even a word? It should be….) post content that help your inbound marketing efforts.

Alien Google cartoon 1

Not build communities

One of the great features of Google+ is its community/groups. Either build your own thematic one, or join the conversation in other groups.


Sell, sell, sell

Don’t try to shove your product into the user’s throats just because you created a group, a profile, or joined a group. This is still a place to communicate and share with real people, don’t push you agenda. Listen and discuss first.


Don’t use hangouts

There is a great marketing potential for any brand or company willing to host weekly Hangouts. Use this feature.


Not optimize your posts

Google+ is a very dynamic social network; it has integrated hashtags, pictures, and videos. In here everything goes! It is a cool place that way. Use its graphical interface to post infographics for example.

Undermine the users

Google+ is not a deserted highway, but it might be considered a niche social network due to the similar characteristics of users. Mostly males, between 25 and 34, most of them Android users, and some of them are tech savvy (aka. Engineers and developers). See the infographics below, courtesy of PR Daily:

Who’s using Google+?

Think that Google+ is the same as Facebook and Twitter

Some are even questioning if Google+ is a social network. There is the discussion of it being a closed social network, compared to Facebook which is now an open social network. But the most relevant points that I’ve found come from an article from The Guardian: “Google+ isn’t a social network; it’s The Matrix”


I’m going to stop writing about social networks for a while, mainly because there are three events that might interest you during the following weeks:

  1. I will be hosting and attending an Indiegogo workshop on how to do crowdfunding – hence next week’s post will verse on that subject matter.
  2. The second part is supporting Traqme, a healthcare related startup, in their crowdfunding campaign; I’ll keep you updated on that.
  3. I’m hosting a Webinar on entrepreneurship on Wednesday morning.

More information on Google+ best practices:


Social Media Today





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